Line Forsberg has been a presenter at DI – The Danish Industry Webinar about companies' communication about their sustainable initiatives and initiatives.
The purpose of the presentation was to give the participants, members of DI, an introduction to the main rules for the application of claims about sustainability and SDGs in its marketing, as well as advice on how to avoid smoking in the greenwashing trap. Greenwashing occurs when companies mislead consumers by making their products, production methods or other activities appear more sustainable than what is the case. Therefore, Line focused on outlining the framework for the use of sustainable claims in marketing as well as related documentation requirements.
Tips for using sustainable claims in marketing: For further information, please contact:
Line Forsberg Andersen Mobile: +45 2619 4966
Email: lfp@coplay.law
2021-05-18
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