The case deals with Real Time Bidding (RTB) and the use of cookies and a so-called TC String. The Court also addresses the issue of the allocation of data responsibility when the platform is offered and used by several parties.
With the CJEU decision, it is expected that the Belgian court will now decide the national case between IAB Europe and the Belgian Data Protection Authority.
CO:PLAY recommends that companies review their cookie solutions and ensure an overview of whether external agencies connected to IAB Europe platform or similar solutions are used.
The parties are the pan-European trade association for digital marketing, IAB Europe, and the Belgian Data Protection Authority.